Join Edmonton Unlimited’s Shalon McFarlane, Senior Venture Portfolio Analyst and IP specialist, for a practical intro to intellectual property – what it is, why it matters and when startups need to start thinking about.

The session covers the fundamentals of key IP types like patents, trademarks, copyrights, and trade secrets, with a focus on how startups can use IP strategically rather than reactively.

Founders will leave with a clearer understanding of how to identify the IP in their own products or services, common IP pitfalls to avoid, and how to build a stronger foundation for future growth and commercialization.

Perfect for anyone exploring the community, considering or attending Business Model 101, or currently in (or graduates of) Discover & Validate and Build, Test, & Learn.

This event is hosted by Edmonton Unlimited.