🌟 Founder Spotlight: Joel Magalnick, North Then West 🌟
ERIN is proud to feature Joel Magalnick, Founder of North Then West, a consulting firm helping companies realign their customer experience, UX, and value proposition to meet real customer expectations.

Joel helps businesses:
✅ Understand what customers really want
✅ Bridge the gap between product and perception
✅ Build digital systems that are actually useful

His approach?
Ask bold questions, dig deep, and align from the inside out.
“Founders often haven’t explored the real emotional reasons people use their product. That’s where Joel can help.”

Want to fine-tune your business message?
Connect with Joel and North Then West today!
📩 joel@norththenwest.com