Customers don’t buy products — they “hire” solutions. A car fixed, a new toy, a great meal, a dog walked, a problem solved. Understanding why customers choose you is far more important than most founders realize.
In this practical webinar, you’ll learn how to define the real reason customers “hire” your business and how to clearly position your offer, so it stands out in a crowded market.
What you’ll learn in this session:
The fundamentals of the Jobs To Be Done (JTBD) framework
How your customers think and make decisions
How to move customers from their old way of doing things to your new solution
How to quickly engage customers and prospects with clearer messaging
Walk away with a clearer understanding of your customers and practical insights you can apply immediately to improve marketing, messaging, and growth.
About the Speaker:
Colin Christensen (LinkedIn)
Entrepreneur & Mentor
Colin Christensen is a serial entrepreneur who has mentored more than 2,000 founders and supported the launch of hundreds of businesses across industries worldwide. Known for turning ideas into momentum quickly, he recently took a new brand from concept to revenue in just four months, and built and sold another company in only six. Colin brings deep experience, practical insight, and a passion for helping entrepreneurs grow with clarity and confidence.
This event is hosted by Business Link.