Learn how to promote your business on social media while protecting your ideas, brand, and content with smart IP strategies.
Social media has become an essential tool for entrepreneurs. It’s where businesses promote products, connect with customers, and grow their brands. But while social media creates powerful marketing opportunities, it can also expose your intellectual property (IP) to unexpected risks.
What happens if you accidentally reveal key details about an invention before protecting it? What if someone copies your content, photos, or branding without permission? Many entrepreneurs don’t realize that the way they use social media can impact their ability to protect their ideas.
In this session, Caroline Lefebvre, IP Advisor with the Canadian Intellectual Property Office (CIPO), will explain the different types of IP rights and how entrepreneurs can use social media strategically while protecting their ideas, brand, and creations.
📚 Key Learning Points:
The strategic value of intellectual property for entrepreneurs
An overview of the different types of IP rights
How social media can be both an opportunity and a risk
Resources available to help protect your intellectual property
Whether you're building a brand, launching a product, or sharing your ideas online, this session will help you better understand how to promote your business while protecting what makes it unique.
This event is hosted by Business Link.