ATB Financial and The City of Spruce Grove welcome you to come celebrate Small Business Week with us at the Black Box Theatre inside Heavy Metal Place!

Whether you are thinking of starting a business, or just starting out, or are looking to grow your business this event is for you. Featuring guest speaker Trisan Ham from Unbounded Thinking.

Perfecting your pitch and Marketing yourself: A Small Business Narrative

Every successful business has a compelling story at its heart—one that connects with customers on an emotional level and drives them to take action. In this hands-on workshop, small business owners will discover how to uncover, craft, and leverage their unique brand narrative to create powerful marketing copy and persuasive sales communications.

You'll learn to identify the core elements that make your business story memorable: your origin, mission, values, and the transformation you provide customers. Through interactive exercises, you'll practice weaving these elements into compelling narratives that resonate with your target audience's needs and aspirations.

By the end of this session, you'll have a clear framework for your brand story and concrete tools to transform it into marketing materials that attract, engage, and convert prospects into loyal customers. Whether you're struggling to differentiate yourself in a crowded market or looking to make your sales conversations more effective, this workshop will give you the storytelling foundation every small business needs to thrive.

Perfect for: Small business owners, solopreneurs, and marketing professionals looking to strengthen their brand messaging and sales effectiveness.

For more information on Spruce Grove events check out the City of Spruce Grove Economic and Business Development website or sign up for their newsletter here!