You can’t grow what you don’t understand. Gain clarity on who your customer truly is.
Before you build, launch, or scale anything in your business, you need to understand one thing with absolute clarity: your customer.This month’s NABI C2P Pulse Session dives into the foundation of every successful business - Customer Discovery & Validation. It’s the work most entrepreneurs skip, yet it’s the factor that determines whether an idea thrives or stalls.Join Darryl Lesiuk of Concept 2 Profit as he guides you through the essential discovery questions every founder must revisit regularly:
Who exactly are you selling to, and what problem are you truly solving?
Which assumptions about your customer need testing?
How do you know your idea is positioned for real demand?
What insights should you gather before investing time or money?
How do you validate your direction so you can move forward with confidence?
Whether you're shaping a new concept, refining an existing offer, or preparing for growth, this session brings you back to the heartbeat of your business: the people you're here to serve.Clear answers lead to aligned decisions - and aligned decisions lead to stronger results.
This event is hosted by NABI.