Learn practical strategies to find your first customers, test your business idea, and build early momentum without a large marketing budget.

Finding your first customers can feel overwhelming, but it doesn’t have to be complicated. In this practical webinar, Matt Hill will share simple, effective ways to identify potential customers, start meaningful conversations, and build early interest in your business.

Participants will learn how to define their ideal first customer, where to find them, and how to test business ideas using low-risk approaches such as pilots, pre-sales, and direct outreach. The session will also explore practical ways to build confidence in your offer before investing heavily in marketing or growth.

Whether you’re preparing to launch or looking for your first sales, this session will help you take practical steps toward building a customer base and gaining real-world feedback.

What We’ll Explore

• Define your ideal first customer and where to find them

• Use simple outreach and conversations to build interest

• Test your offer with low-risk approaches like pilots or pre-sales

This event is hosted by Business Link Alberta.