Learn how to validate your business idea, research your market, and build a simple business model without getting stuck overplanning.

Starting a business can feel overwhelming, especially when you think you need a long business plan before taking your first step. In this practical webinar, Matt Hill will walk participants through how to move from idea to action with a simple, realistic approach to starting a business.

You’ll learn how to identify the problem your business solves, shape a clear value proposition, and test your idea through practical market research. The session will also explore how to build a simple business model you can actually use instead of spending months creating an overly detailed plan.

Whether you’re exploring a side hustle, refining a new business idea, or preparing to launch, this webinar will help you gain clarity and confidence in your next steps.

What We’ll Explore

• Identify the right problem to solve and shape a clear value proposition

• Do quick, practical market research to test your idea

• Build a simple business model instead of a long, detailed plan

This event is hosted by Business Link Alberta.