What does it take to turn a side hustle into a thriving full-time business in a brand-new country?

We are excited to welcome Abi Ajobola, owner of Memoirs by Abi. After a successful career as a business and strategy analyst, Abi immigrated to Canada and faced a pivotal choice: return to the corporate world or build something of her own. She chose the latter.

Abi’s story is a masterclass in the "Building" phase of entrepreneurship. She didn't just build a studio; she built a foundation for long-term success.

What We’ll Explore:

• Building a Network: How to start from zero and find your community in a new market.

• Building a Plan: Navigating Canadian business programs and systems to ensure a solid start.

• Building a Space: The journey of differentiating her brand, including building her own professional home studio.

• Building Others: How Abi uses her success to lift up fellow entrepreneurs through her business initiatives.

Morning Agenda

• Networking & Refreshments: Connect with fellow builders over coffee.

• The Story: Abi shares the obstacles she overcame and the strategies she used to scale.

• Q&A Session: A deep dive into the practicalities of building your own business.

• Community Wrap-up: Final networking to help you build your own local connections.

This event is hosted by ATB.