Hey there!

So, you’ve taken Business Model 101…now what? It’s time to put your ideas to the test! End your year with a bang in our final Discover & Validate cohort—dive into customer discovery, refine your business model, and kickstart 2025 with confidence!

This Program is for you if:

• Have completed Business Model 101 and are ready to take the next step.

• Want to validate your ideas before fully committing to a product or strategy.

• Are looking to refine your target audience and improve customer messaging.

• Are eager to test assumptions and reduce the risks of launching.

What you’ll learn:

In this FREE 5-week program, you’ll build on your Lean Canvas from Business Model 101 and dive into real customer discovery. You’ll gain hands-on skills in:

• Finding and connecting with potential customers

• Mastering interview techniques

• Pinpointing key metrics to track

• Validating your ideas through real feedback

…and so much more!

Why customer discovery?

Conducting customer interviews and validation brings invaluable benefits:

• Confirm Market Demand: Ensure there’s real interest and willingness to pay for your solution.

• Identify the Right Market: Zero in on your ideal customers and the segments most likely to benefit.

• Guide Product Development: Shape product features and design based on what customers truly need.

• Reduce Risks: Understand your market early, helping you avoid costly missteps and unnecessary pivots.

• Strengthen Messaging: Use real feedback to refine your value proposition and resonate with customers.

This event is sponsored by Edmonton Regional Innovation Network and hosted by Edmonton Unlimited.