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Fundraising 101: A Founder’s Guide to Raising Capital

Event Details

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October 22, 2026

4:00 a.m.

Edmonton Unlimited

Edmonton Unlimited

About

Raising capital isn’t just about pitching — it’s about knowing when to raise, how much, from whom, and on what terms. This practical, two-hour workshop cuts through the guesswork and gives founders a clear, confident framework for approaching fundraising strategically instead of reactively.

You’ll walk through the full landscape of funding options, learn what investors are actually looking for, and get hands-on with the mechanics that make or break a raise — round design, valuation, and dilution. Through team exercises and a real-world startup case study, you’ll practice making the same investment and fundraising decisions founders face in the room with real investors, so you leave with judgment you can actually use, not just notes.

Whether you’re pre-raise and mapping out your options, mid-raise and refining your story, or advising founders who are, this session will sharpen how you think about capital.

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