​Communication and Negotiations in the Sales Process

​Whether you’re in B2C or B2B, nailing your sales conversations can make or break your business. Join us for a practical, interactive session where we’ll cover:

​✅ The structure of an effective sales process
✅ How B2C and B2B sales really differ
✅ Culture-savvy communication techniques
✅ Negotiation tips to land the deal
✅ Real-life Q&A focused on YOUR challenges

​🧠 Presented by: Dr. Svetlana Sapelnikova, PhD, MBA
Principal at SVConsulting.ca | Executive in Residence @ Edmonton Unlimited | Board Member @ BioAlberta

​👉 Don’t miss this opportunity to sharpen your sales strategy and grow your confidence in communication.